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How One White Paper Can Fuel a Month’s Worth of Inbound Marketing Content
I know that you spend significant resources fueling your company’s marketing needs. Writing social media posts, blog posts, emails, white papers and…
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How to Use Content Marketing to Help Your Sales Team
Content marketing should help you attract leads and drive sales. In Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends study, 83% of…
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3 Guidelines To Create Content That Targets Your Core Audience
A recent study found only 12 percent of B2B marketers believe they have content marketing engines programmed to target the right audiences. This…
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In Content Marketing, Planning Is Everything
Content is a critical part of any marketing effort today. It’s the currency that companies can use to answer prospect questions, build…
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Content Marketing: Strategic Planning Delivers ROI Insight
According to recent surveys, fifty-one percent of client-side marketers have a content marketing strategy that isn’t documented. To my way of thinking,…
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Content Marketing Done Wrong: How To Fail Miserably At Content Marketing
According to TopRank, 93% of B2B marketers are now using content marketing. What this message is telling us is that content marketing…
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