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A 4-Step Plan for Customer Follow Up
I recently read Dan Kennedy’s “No B.S. Direct Marketing.“ In chapter 5 of this book, Kennedy describes a business as a bucket into which…
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Is There a Difference Between a Product and a Brand?
I have the tremendous honor of teaching marketing classes at New York University. Through the course of five years, my curriculum has changed…
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McDonald’s Tests Another Premium Customization Option
McDonald’s hasn’t announced the details of its secret turnaround plan yet, but the chain is already testing new ways to customize the…
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3 Things to Do If You Want to Become a CEO by the Age of 30
When, at age 24, I told my boss (somewhat tongue in cheek) that I wanted to become a CEO, he nearly fell off his…
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6 Unconventional Traits of Successful Entrepreneurs
There are myriad books and discussions debating the traits and skills necessary to become a successful entrepreneur. What are rarely considered, however, are the…
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5 Marketing Lessons Learned From Southeast Asian Street Vendors
Recently, I traveled through Southeast Asia for four months. As a marketing professional who automatically analyzes every message I see, it was all I could…
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