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Americans Are Drinking Less Coffee Than Ever. Here’s Why.
Percolate on this: Americans are blowing unprecedented amounts of cash on coffee – $11.9 billion last year alone – but they’re sipping…
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Forget the 4 P’s: Here’s How to Measure a Customer-Focused Marketing Strategy
Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P’s (product…
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Is Fear Stopping You From Going After What You Want?
Jim Carrey is a comedy genius, the star of multi-million dollar blockbuster movies, a Golden Globe winner. Now that graduation season is upon us,…
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How to Develop a Plan of Attack for Your Content-Marketing Strategy
In college, I loved preparing to write research papers. I would outline the steps I had to take, research my topic, pull…
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5 Reasons Entrepreneurs Should Take Advantage of the Platform Business Model
As the founder and CEO of Applico, I often advise technology startups on how to incorporate platform dynamics into their business model. I was…
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Make Sure the Pricing Is Right With These Tips
In Start Your Own Retail Business and More, the staff of Entrepreneur Media, Inc. and writer Ciree Linsenman explain how you can get…
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