Getting Your Business Ready for the Holidays: 5 To-Do Items
It may be late in the year, but it’s not too late to plan for the holiday season. After all, this time of year is the prime shopping season for…
How To Create a Successful Affiliate Marketing Program for Your Business
It’s simple: your business needs customers to thrive. As straightforward as that statement is, getting the customers is not as easy. That’s why many businesses partner with affiliates to expand…
7 Reasons Why Business Cards Are Still Important
Since you’re reading this article online, the observation that we live in a digital society comes as no surprise. What might cause a raised eyebrow is the suggestion that business…
How to Use Google Ads for Small Business
An estimated 5.6 billion searches are done on Google daily. Yes, that’s billion with a b. Since successful advertising is all about reaching your audience where they are, Google Ads…
Diversifying Channels to Become a Retail Power Player
By Michelle Covey, Vice President of Partnerships, GS1 US In today’s hyper-connected world, the opportunities to launch and promote a small business are boundless. The e-commerce marketplace has created a…
How To Write a Shipping Policy for Small Business
Setting clear expectations is critical to offering customers a great experience. This is especially true when it comes to sending out e-commerce orders. If you’re selling products online, you’ll want…