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Before Changing a Business Process Determine What Improvement You Seek
It’s important to thoroughly vet a process before going to all the effort of improving it. Checking in with important stakeholders and…

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What Sports Can Teach Us About Customer Centricity
Sporting clubs refer to their customers as fans. This is an appropriate term because “fan” is shortened from “fanatic.” Successful sporting teams…

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Becoming Known and the 6 Common Barriers to Self-Promotion
I was recently cleaning out some computer files when I came across one of those assessment programs you take to determine your…

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6 Signs Your Team Needs Performance Support Tools
Be honest. How many times have you been taught how to do something, then, when faced with the need to recall that…

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Behavioral Data: Coming in Hot!
In Millward Brown Digital’s 2nd annual Getting Digital Right study, over 400 marketers from a variety of brands, media companies, and agencies were…

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Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)
More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is…











