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Your Best Marketing Data Provider May Be Right Underneath Your Nose
Data is today’s marketing currency. We harvest it wherever we can – via paid, owned and earned media. And this harvesting is…
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YEC Member Spotlight: Yaniv Masjedi, CMO, Nextiva
Yaniv Masjedi is vice president of marketing at Nextiva, a leading provider of cloud-based unified communication solutions headquartered in Scottsdale, Arizona. He manages…
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B2B Sales – What is Your COI – Your Own Cost of Inaction?
Recently, I put two articles on my blog that have caused a lot of comments about how to sell to B2B prospects…
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Interactive app lets constituents help balance their city’s budget
Add / Remove In this era of information, political spending and municipal budgets are still often shrouded in confusion and mystery. But…
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7 Pro Tips for Increasing Your Content’s Shareability
Facebook users share billions of pieces of content every single day. So why does it feel like no matter how much you create,…
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Camera trap kit teaches kids about tech in nature
Add / Remove Some of the best tech devices for youngsters are those which encourage them to explore the physical world in…
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