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Want to Win a PR Award? Employ Proper PR Measurement
Winning a PR award can boost your self-esteem, not to mention your career. A PR award gains recognition for the team that…
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After the Purchase: Optimizing Customer Retention Through Gamification
TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” But how can we use…
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Follow the Recipe: Are You Being Patient Enough to See Results?
My buddy Drew is an excellent weightlifter. He has finished as high as 4th at the national championships, has worked directly with…
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Creating The Best Infographic Ever
You know those people who are smooth talkers, the ones who speak very eloquently and are fascinating to listen to, right? They…
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How to Ruin an Ad: A Missing Phone Number
Welcome to the first edition of our latest weekly blog series, How to Ruin an Ad. As is most obvious from the…
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How to Write Exactly the Blog Post Your Customer Needs
What do you do if your customer doesn’t even know they need your product or service? I’ve been working with a woman…
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