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Dealing with Nay-Sayers
How do you deal effectively with nay-sayers? The executive branch manager of a large bank in California raised this question. One branch…
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Sales Calls: How To Turn A Cold Email Into A Hot Lead
Have you ever sent a cold email and had a response and have been unsure of how to reply? You aren’t alone.…
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Branding as a Full Funnel Journey
It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses…
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Millennials Matter: How and Why You MUST Market to this Generation
It’s time to add Millennial Marketing to the top of your to-do list. They’re well-educated, tech-savvy, information hungry and ambitious. On the…
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Could Your Retail Employees Benefit From Training Application Exercises?
Having likely worked in retail in our younger days, many of us know that most retail jobs are very process-oriented. They’re usually…
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5 Brands That Make Customers the Star on Social Media
Are you relationship material? Or do you, ahem, only talk about yourself? A study by Edelman found that 87 percent of people…
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