How Digital Advertising Benefits Small Businesses
Picture this: you've got an amazing small business, but you're struggling to get the word out. Traditional advertising is pricey, and it's hard to know if you're even reaching the…
7 Reasons Why Business Cards Are Still Important
Since you’re reading this article online, the observation that we live in a digital society comes as no surprise. What might cause a raised eyebrow is the suggestion that business…
Starting Out in Wholesale for Small Business Owners
Plateaus are an inevitable part of doing business. On any given day, you can bet an entrepreneur is looking at the balance sheet and wondering how to jumpstart growth. Adding…
Increasing Sales Through Small Business Collaboration
Business isn’t always cutthroat competition. In fact, as we discussed in the first article in this two-part series, small business collaboration brings many benefits. So, let’s dive right into the…
Best E-Commerce Website Builder for Small Business
In 2020, the number of online shoppers reached 2.05 billion. Plus, it is estimated 75 percent of people shop online every month. That makes e-commerce a lucrative opportunity for entrepreneurs.…
How To Put Together a Small Business Gift Guide
Black Friday and Cyber Monday are always big shopping days. But a good small business gift guide can help drive sales at any time of the year. This article outlines…
Small Business Store Ideas: Creative Ways To Make Money
Opening a small side business as a way to add revenue is appealing to aspiring entrepreneurs who want to start small. These creative ways to make money are also attractive…
Fulfillment Services for Small Business
E-commerce is booming. In fact, it’s estimated that there will be 2.14 billion global digital buyers this year. E-commerce sales are also expected to account for 18.1% of all retail…
What Is a Ghost Kitchen and How Do They Help Small Business?
Ghost kitchen? What is a ghost kitchen? It sounds like somewhere you’d cook Casper. But it’s actually a way for food entrepreneurs to save dough—the cash kind. This article explains…
Best Small Business Opportunities to Pursue Now
The American job market had a record 10 million jobs available in June 2021. The pandemic is to blame. Businesses are reopening, yet people are still struggling to find child…
7 of the Best Ways To Thank a Customer
Customers love being appreciated. After spending their hard-earned money with your business, they want to know that you valued those dollars. While a seemingly simple act, thanking a customer can…
How To Sell Your Art Online: A Simple Guide
Artists’ skills involve bringing concepts and emotions to life through physical and digital media. They use the brush (or the pen) to show how they see anger, sadness, and joy…
How To Tell Your “Sustainability Story”
Sustainability is a selling point. That’s not the only reason for business sustainability, but it doesn’t hurt. Still, someone can only know your small business is prioritizing the environment and…
Small Business Data Breaches: The Latest Findings
Verizon’s 2021 Data Breach Investigations Report (DBIR) is a thorough review of data breach statistics, incidents, actors, and the current state of cybersecurity. The report offers a deep dive into…
What Is Mobile Point of Sale?
Gone are the days of the big metal cash register with its punch keys and the total popping up like a flag at the end of the transaction. Customers would…
Should You Sell on Etsy or Build Your Own Online Store? Pros & Cons of Both
So you’ve created an amazing product customers will love. Ok, what’s next? Whether you make jewelry, clothing, home décor, art, or similar crafts, you need a place to sell these…
5 Post-Pandemic Shopping Trends & 7 Products Customers Are Buying
When the pandemic hit, it hit hard. People around the world were forced to completely alter their daily habits and way of living within a short timeframe. Naturally, these lifestyle…
7 Low-Cost Startup Ideas for Upcoming Entrepreneurs
If you’re like most would-be entrepreneurs, you’ve probably thought about starting a business for years. It’s a secret dream of yours that you haven’t let yourself realize for several reasons—the…
How To Build a High-Converting Website: 6 Aspects To Focus on
Whether you’ve already built a decent-looking website for your business or haven’t even started the process, there’s something you need to keep in mind to make your website a worthwhile…
Want To Keep Customers Happy? Check Out These 7 Customer Service Tips
According to the Microsoft 2019 State of Global Customer Service survey, customers say their experience with a company is a prime factor in their purchasing decision. In fact, an overwhelming…
You Need a Unique Value Proposition—Here’s Why (& How To Create It)
Let’s say you’re obsessed with making a home look picture perfect. In fact, you love it so much you turned that passion into a business—interior design. People come to you…
How To Monetize a Website: 6 Strategies for Small Business
A professional website is an essential part of doing business in the digital age. Fortunately, a small business website isn’t a big expense. Still, it can help the business bottom…
How To Optimize Your PPC Campaign Like a Pro
Ready to run an amazing PPC campaign? Before you start, these five techniques will guarantee that your ads perform for your company and attract lots of convertible traffic to your…