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Context is King for Building Stronger Customer Relationships
For many years we’ve been hearing that content is king. “Content marketing” is all we need to educate, inform and keep our…
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When Choosing a Marketing Agency, Choose Authenticity First
How to Select An Agency to Represent Your Human Side In an increasingly connected, techno-centric world, it is possible to interact with…
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React: Twitter Is Using Copyright Law To Extinguish Stolen ‘Fire Tweets’
In 2003, a photo of Barbra Streisand’s million-dollar mansion appeared on Pictopia.com, in a publicly available collection of 12,000 California coastline photographs.…
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The Definition of Customer Service
Just the other day I was asked for the definition of customer service. In the context of our conversation I stated that…
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One-Tailed vs Two-Tailed Tests (Does It Matter?)
There’s a lot of controversy around one-tailed vs two-tailed testing. Articles like this lambast the shortcomings of one-tailed testing, saying that “unsophisticated…
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15 Essential Content Creation Apps You Need Right Now
Writing is your drawcard. It’s the number one tool you have at your fingertips for marketing an online business. So it needs…
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