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One-Tailed vs Two-Tailed Tests (Does It Matter?)
There’s a lot of controversy around one-tailed vs two-tailed testing. Articles like this lambast the shortcomings of one-tailed testing, saying that “unsophisticated…
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15 Essential Content Creation Apps You Need Right Now
Writing is your drawcard. It’s the number one tool you have at your fingertips for marketing an online business. So it needs…
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Make Real Connections on Twitter With Advanced Search
By far, Twitter’s most basic function is still its best. Twitter gives you the ability to connect with almost anyone in the…
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5 Ways to Stop Wordsmithing and Start Messaging
For lack of a better word, marketing and communications work is squishy. It can be hard to know if you’re creating a…
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The Back to School Season is Here – Are you Ready?
Are you ready for back to school? While it is only July and summer is in full steam, you need to start…
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How to Prove Inbound Marketing ROI to Your Boss
Is proving to your boss the ROI, or return on investment, of your inbound efforts important? Sure. Does your ability to show…
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