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Microsite Marketing: Is It Right For Your Brand?
A microsite or mini-site is a stand-alone website that rose in popularity as a marketing tool in the mid-1990s with the growth…
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Earning the Right to Promote Using Content Marketing
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool. Simply blasting out promotional messaging…
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Put The Phone Down – I’m Not Ready
No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. I love technology, marketing automation,…
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4 Things You Need To Know About Programmatic Buying In 2015
Programmatic provides highly targeted ads without the labor-intensive tasks in order for brands to have seamless, effective, and efficient ads. In the…
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Avoid Sales Extinction: A 20-Day Plan For Sales Pros Over 40
Attention sales pros over 40: If your first CRM was a metal box with cardboard date/alphabet dividers like mine was, or if…
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4 Benefits Of Using Your Smartphone To Run Your Email Marketing
There’s no denying that devices like smartphones can make your life easier. They can help you stay in-touch with the people you…
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