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The Hands-On Strategies to Improve Data Quality
Today, many businesses hold their data in their CRM. CRM could be just as easily replaced with the word “database,” “marketing automation…

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Writing LinkedIn Recommendations
I consider myself to be a good LinkedIn social citizen. I know my network and I engage with my network regularly. But…

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Letting The Customer “Opt-Out” Is Not A Nurturing Strategy
I had an interesting, unexpected reaction to my “Stop Nurturing Me” post. An individual commented, “prospects have the option to opt-out of…

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6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream
When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies,…

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5 Tips to Becoming Your Content Strategist’s Best Friend
Photo: “Best Friends” by eflon is licensed under CC BY 2.0. When it’s time for your company to build or refresh its…

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How to Nail Your Next Video Script (Plus 3 Mistakes to Avoid)
Facebook have caught on. With over 1 billion users they know how we consume content better than anyone. And video matters. Video…











