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The Power of Prankvertisements
Smile! You’re on a commercial! While that doesn’t have quite the same ring as Candid Camera’s tagline, it’s representative of a modern…
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Optimism: The Marketer’s Greatest Asset
I had a bad day last Wednesday. Everything I touched seemed to go wrong. You name it: From creative blocks to technology meltdowns,…
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How To Master The ‘STAR’ Technique At A Job Interview
If you’re preparing for a job interview at the moment, you’ll probably have heard the phrase ‘STAR’ technique mentioned once or twice…
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What is B2B Product Marketing?
The term ‘product marketing’ is a part of every company’s vernacular. But what exactly does the concept mean, and how can you…
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5 Leadership Challenges in Change Management
The change process can have very different challenges for the leader than for the rest of the team. Knowing what challenges may…
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Customer Service Employees are Among the Least Engaged: What’s One Way to Change That?
A new report from Quantum Workplace shows a disturbing statistic for one of the most important departments in any organization. The 2015…
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