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4 types of B2B buyer = 4 types of B2B seller
There’s a lot of attention been paid to Forrester’s recent projection that 1 million B2B sales people are going to lose their…
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9 Ways to Turn Content into Leads
You’ve undoubtedly heard the mantra “content is King.” Nowhere is this more true than in the world of B2B, where purchasing decisions…
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Marilyn Monroe: Lessons in Cultural Fit & Diversity
Marilyn Monroe: a legacy that can teach us a lot about diversity and cultural fit Diversity persists as one of the hottest…
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CXplained: What Does Omnichannel Mean?
How well do you know the difference between multichannel, multimodal, and omnichannel? In this three-part series, we’ve been explaining the definitions and…
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How Content Marketing, Lead Gen, and Demand Gen Work Together
It seems that everywhere I go these days — client meetings, prospect meetings, networking groups — there is talk, but also confusion,…
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Best and Worst Industries for Women to Work In
Today I’d like to take a look at how gender diversity plays out in different industries. Of course I have a good…
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