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How a Minor League Team Uses Social Media to Improve Fan Engagement
The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in 2015 they are…
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New Google Logo Has Apple in its Crosshairs
Normally a brand unveiling a new visual identity is important news only to the brand’s employees, their families, and their friends. But…
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How to Structure Your Sales Enablement Team
Making the decision to invest in sales enablement is a huge step towards truly accelerating your customer acquisition efforts but how do…
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That Chip on Your Credit Card Will Soon Be Put to Good Use
Say goodbye to the swipe! (And for good reason.) Now when you make a purchase at your favorite store you will “dip”…
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Synergy is the Secret Sauce in IMC
Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodology…
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3 Alternatives to Firing Millennials
The Millennial generation, those born between 1982 and 2000, is the first generation to come of age this century and the last…
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