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Your Best Marketing Data Provider May Be Right Underneath Your Nose
Data is today’s marketing currency. We harvest it wherever we can – via paid, owned and earned media. And this harvesting is…
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B2B Sales – What is Your COI – Your Own Cost of Inaction?
Recently, I put two articles on my blog that have caused a lot of comments about how to sell to B2B prospects…
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Your Loyalty Program Stinks
Is your loyalty program working? (Are you measuring its effectiveness?) …better yet… Does it still have value for your long-term clients? (You’ve…
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Four Ways to Maximize Engagement on Tumblr
Are you taking steps to boost your Tumblr presence? Would you like to learn the best way to increase engagement for your…
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LinkedIn For College Students
As an intern with Intero Advisory last summer, I had some great exposure to LinkedIn and all the platform has to offer…
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B2B Email Marketing Tips: Email Messaging that Works!
If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains…
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