Date:
The Amazon Effect: Why B2B Purchasing Needs to Embrace the Change [Infographic]
Companies have long relied on traditional sales methods like 1:1 sales, distributor relationships, and purchasing contracts to sell business products and services.…
Date:
Employee Survey, Can Companies Track Individual Answers?
Do your employees trust you enough to fill out an employee survey? Employee surveys The topic of employee surveys is always a…
Date:
5 Big Mistakes In Multicultural Marketing
Multicultural audiences have become the fastest growing segment of consumers, with a growing demographic of more than 2.3 million people per year.…
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The Untapped Potential Of Unused Capacities
Companies can benefit from the trend toward “collaborative consumption” through creative new approaches to defining and distributing their offerings. Not everyone wants…
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Grammar Hammer: Hone In Or Home In?
Any editor will tell you that spellcheck is an unreliable proofreading tool. Everyone – including seasoned scribes – needs a second set…
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The Art of Storytelling in a Digital Age
Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily…
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