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Marketing Mother’s Day 2015
“Tradition” is the watchword again this year when it comes to gifts for Mom. Eighty-seven percent of consumers plan to celebrate Mother’s…
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18-Point Nonprofit Donation Page & Form Checklist
Getting a prospective donor to your donation page is only half the battle. So many things can happen on this page that…
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Research: How to Gain Product Feedback in Hours, Not Weeks
Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and…
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Data Privacy: Why You Should Protect Sensitive Data
In today’s data intense environments, business and government agencies collect unprecedented amounts of data. It’s estimated that more than 50% of this…
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6 Tips for Connecting Well Online
As time passes, and comfort increases with being online, it’s good to expand your expertise by attempting new strategy. Upon willing to…
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Marketing Spend — A Strategic Investment or Just a Cost?
One of my favorite CMO stories is when I was working as the CMO of a large, global company which was under…
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