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5 Digital Advertising Strategies You Should Be Using
Digital marketing has come a long way, even since social media first arrived on the scene. Tactics like pay-per-click advertising are vastly…
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Why Your Brand Should Invest In Mobile Video Advertising
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money.…
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Assumptions – How They Create Career Sinkholes
Assumptions and the sinkholes they create Assumptions—we all make them when we manage our career! Of course, this company needs someone with…
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Breaking Through Client Relationship Barriers
Sometimes you do great work with a client but struggle to broaden your relationships within that client’s organization. It’s a common problem…
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Markdowns and Mavens: What Macy’s, Neiman and Guess Reveal About Price Wars
It used to be that inventory control was the unattainable goal in retail; today it is putting a price on what consumers…
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Marketing Mother’s Day 2015
“Tradition” is the watchword again this year when it comes to gifts for Mom. Eighty-seven percent of consumers plan to celebrate Mother’s…
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