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Graphs in the Real World
It is often said that time and tide stand still for no one. The same can be said for the world of…
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The Importance of Strategy in IMC
In both integrated marketing communications and traditional marketing, strategy gets a short shrift. Most marketing plans I’ve seen either dive right into…
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How Dick’s Became Big in Sports Retail
Dick’s Sporting Goods was founded in 1948 by Dick Stack. In those days, it was a fairly modest bait and tackle outpost,…
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Gamification for Channel Partners is the Future
Gamification, I have always found, is one of the best ways to drive results. The key is to encourage the action you…
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7 Steps For Effective Nonprofit Communications
Marketing a nonprofit organization can seem a daunting task. You don’t always have the resources or staff to dedicate to a communications…
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Business Casual: More Than The Clothes We Wear
There used to be a time when you wouldn’t think of going to the office without wearing a jacket or a suit.…
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