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Why Relevant Content Is Not Enough
With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend…
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B2B Marketers: Meet the Amazon Professor of Machine Learning
“The main thing that has caused companies to fail, in my view, is that they missed the future,” – Larry Page, co-founder…
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How to Reach Audiences Beyond Your Owned Channels
We write a lot on Beyond PR about how to create content. Jamie Heckler’s 77 Types of Content to Feed Your Audience,…
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The Convergence of HR and Social Media
It’s 2015 and the primary means of communication has without a doubt become digital. Whether its text, email, video chat, or any…
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WP Tutorial: How To Add A Blog Page To WordPress
In a separate post, I shared how to easily create a static home page in WordPress. If you visit that tutorial, you…
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5 Email Marketing Tips To Engage Your Subscribers
Email marketing is the oldest and probably the most misused Internet marketing tool. Let’s start with an overwhelming fact: every day 196.4…
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