Date:
3 Content Commitments to Live By
As an owner, marketing leader, or digital strategist at your company, your ultimate goal is probably to make your customers’ lives better.…
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The Role Of Technology In Sales And Marketing
The marketing department has long been labeled the department to always spend money, unable to prove whether what they’re doing is effective.…
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How To Write Your Personal Brand Statement
Before you write blog posts for the masses, before you apply for those positions, before you even set up your LinkedIn profile…
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Content Producers Could Be a Company’s Best Asset
I have talked in the past about the reasons why CEOs need to be on social media and writing content. It is…
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What Google’s Mobile-Friendly Algorithm Change Means For You
Google is updating their algorithm today and some are calling it Mobilegeddon. Is it true? Can the update really be this bad?…
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Looking Back on Mad Men
In 2007, I was new to DDB, having been appointed chief communications officer at the storied advertising agency. One of the first…
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