Date:
Looking Back on Mad Men
In 2007, I was new to DDB, having been appointed chief communications officer at the storied advertising agency. One of the first…
Date:
Understanding Preheaders And Their Importance In Your Marketing Emails
First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject…
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Marketing: How To Optimize Your Conversion Rates
It’s time for an introduction: Higher conversion rates, I’d like you to meet increased sales and customer satisfaction, sometimes we like to…
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How to Measure Instagram Traffic, Leads and Sales [Infographic]
Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link…
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Are You Ready for Mobilegeddon? 5 Quick and Dirty Tips to Save Your Ranking
Most of us understand that no matter what industry we serve, it’s important to be mobile-friendly. After all, consumers spend nearly 60%…
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What to Do When You Have Too Many Ideas (And Not Enough Time)
What do you do when you have too many ideas and not enough time? Or similarly, what about when you have too…
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