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The Shelf – A Great Tool To Find The Right Influencers For Promoting Your Apps
In the current scenario, it is pretty difficult to find bloggers matching a particular entrepreneur’s demographic. Identifying the suitable blogger is not…
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How To Pick A Good Blog Post Topic
I have to say, one of the joys of working in marketing is the ability to write and share my own thoughts,…
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You Need To Be On Twitter, Seriously
You may think Twitter is this big, confusing, scary platform, but it’s not. Yes, Twitter is fast-paced. Yes, you need to be…
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In Need Of A Creative Boost?
Can we all just agree that the months of January and February are a total bummer? This winter was particularly numbing; with…
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Organizations Have Personas Too!
The idea of buyer personas seems to be sweeping the world of B2B marketing – another example of a business-to-consumer concept being…
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Top Networking Tips From a Seasoned PR Pro
We recently sat down with Jim Joyal, Partner here at SHIFT, to talk about all things networking. He shared plenty of tips…
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