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In Need Of A Creative Boost?
Can we all just agree that the months of January and February are a total bummer? This winter was particularly numbing; with…

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Organizations Have Personas Too!
The idea of buyer personas seems to be sweeping the world of B2B marketing – another example of a business-to-consumer concept being…

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Top Networking Tips From a Seasoned PR Pro
We recently sat down with Jim Joyal, Partner here at SHIFT, to talk about all things networking. He shared plenty of tips…

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Surprise And Delight: Walking The Fine Line Between Gimmicky And Great
In the annals of great customer experiences, few companies in recent memory have surpassed WestJet’s Christmas Miracle. If case you’re not one…










