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Strategies Top Companies Use to Keep Personas Top of Mind
Have you ever tried forming a new habit? What about sticking with a New Year’s resolution? Achieving a lofty goal? What you’ve…
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Developing A Powerful Corporate Story
Corporate doesn’t have to be so corporate. I coined that phrase when I started b-Mc creative and believe in it now more…
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The Art Of Corporate Storytelling: 5 Secrets That Will Make You Stand Out
Corporate storytelling is one of the standout methods that major companies use in order to promote their business further and engage their…
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How To Treat Your Job Search Like A Marketing Campaign
When you’re in the process of applying for jobs, it soon becomes apparent that what you’re actually doing is selling yourself. This…
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Creating Excellent Hypotheses with Website Analytics and User Research
This is the final installment of our three-part spotlight on Move, Inc. — the operator of Realtor.com — and how it 1)…
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Brand Authenticity Leads to Higher ROI & Appeal [Infographic]
We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at first glance)…
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