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Gift with Purchase: True Customer Perk or Marketing Ploy?
Guest Experience Have you ever been given a gift of appreciation from the place that you do business with? The other night…
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How To Identify The Next Generation Of Major Donors
Have you ever woken up in the middle of the night anxious about your organization’s future? Envisioning who will take the place…
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7 Questions You Should Be Asking Your Marketing Department
As CEO, what is one question I should ask my marketing department to get a better handle on how our marketing is…
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Marketing: Top 8 Busy Marketer Hacks For Shareable Content
Traffic and views aren’t KPI number one for most of us. Our success or failure, in a lot of areas, comes down…
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The (Often Misunderstood) Blog’s Place In Your Marketing Strategy
Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different…
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5 Colossal Ways Content Marketing Will Change in 2016
26% of all marketing dollars in the US are now directed toward custom, branded content, according to the latest research by the…
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