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The (Often Misunderstood) Blog’s Place In Your Marketing Strategy
Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different…
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5 Colossal Ways Content Marketing Will Change in 2016
26% of all marketing dollars in the US are now directed toward custom, branded content, according to the latest research by the…
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5 Metrics That Will Increase CEO Interest in the Corporate Blog
CEOs are notoriously numbers driven. They care about numbers and results, not editorial schedules and topic brainstorms. And the only thing the…
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Business Impact Analysis: Value Added Or Added Toil?
The business impact analysis (BIA) is a key facet of any business continuity program. It sits right at the heart of the…
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9 Brilliant Business Lessons You Can Learn From Taylor Swift
Whether you’re part of the vengeful Kanye camp in your feelings toward Taylor Swift or you harbor undying love for her like…
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How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website?
Is your website design mobile-friendly? It’s a question many people are asking. Google hopes the answer is a resounding “Yes!” It’s such…
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