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Half of Your Site Elements Are Useless. Which Half?
Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements…

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10 Things to Check Before Publishing Your Blog Post
Wait! Before you hit “Publish” on your next blog post, consider using this ten point checklist. 1) ALT tags on your images…

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How to Distribute Your Marketing Content
Following my recent blog on maximizing content marketing ROI through repurposing, I want to share recommendations for distributing content – through inbound…

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Five A/B Testing Tools That Will Make Your Life Easier
Your brand is represented and recognized through your online assets and your online marketing strategies. Whether it’s your website, social media profiles,…

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Why Your Brand Needs To Get Out There And Start Blabbing!
There’s a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems…

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Test Automation is Like a License to Print Money
I have been in the software industry since 1992 – after a brief stint actually USING my mechanical engineering degree for a…











