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Why Marketers Should Question What Their Job Really Is
I’ve written in the past about a pet peeve of mine–auto insurance commercials that claim something like, “people who switched to us…
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Put Your Spin On Social Sharing
Social sharing is at the heart of content marketing. When you create compelling content, you want your social media followers to share…
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5 Digital Engagement Questions Every Organization Should Address
After writing 5 Digital Resolutions Everyone Should Make (and Keep!), I committed to following my own advice. Since the beginning of the year,…
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Innovating Email Marketing
Aren’t emails interesting? Sometimes when I check my inbox in the morning to find 374 unread emails I think to myself, “Brilliant!…
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Want to Make an Impact With Your Business? Get on TV.
There are thousands of ways you can get publicity for your website online. There is search marketing, social media, blogging and a…
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What Do Your Words Say About You? The Science of Branding Smalll Business
Your words matter. In business — especially online — people get to know us first by what we say. They generate a…
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