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Why It’s Critical That You “Nail Your Niche”
How hard can it be for a new entrant to carve out a one percent share of a very large market? The…
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Using Branded Videos on Facebook
Video is now an instrumental component of many online marketing strategies. The reasons for this are numerous but primarily it’s because video…
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Why Marketers Should Question What Their Job Really Is
I’ve written in the past about a pet peeve of mine–auto insurance commercials that claim something like, “people who switched to us…
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Put Your Spin On Social Sharing
Social sharing is at the heart of content marketing. When you create compelling content, you want your social media followers to share…
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5 Digital Engagement Questions Every Organization Should Address
After writing 5 Digital Resolutions Everyone Should Make (and Keep!), I committed to following my own advice. Since the beginning of the year,…
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Innovating Email Marketing
Aren’t emails interesting? Sometimes when I check my inbox in the morning to find 374 unread emails I think to myself, “Brilliant!…
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