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The Only Productivity Tip You’ll Ever Need
Ernest Hemingway woke each morning and began writing straight away. He described his daily routine by saying, “When I am working on…
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Story Sell: Once Upon A Brand Sell
There was a time (in the recent past) when brand sell was all about showcasing features and benefits to an intended target…
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Manage Customers’ Journeys, Don’t Take Them for a Ride
Think of the last time you contacted the customer support department of any company. Was the experience smooth and effortless? Did the…
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Customer Experience Best Practices: Change Management (2 of 2)
1-4. Best Practices, Revisited. For the sake of clarity (and to refresh your memory), here are the four best practices we covered…
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Are You Having These 3 Customer Conversations Every Day?
Research findings indicate that customers welcome ongoing communication with brands…if they are based on relevant two-way conversations. Learnings from Voice of Customer…
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What is the Value of Your Personal Brand?
Have you ever wondered exactly how much you’re worth, in tangible currency? On some level, most of us have questioned our value…
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