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Stop Striving For Equality in Your Workplace; It’s Not Fair to Anyone
Leni and Lou are fraternal twins. They were born 3 minutes apart, eat the same food every meal, and sleep in the…
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3 Things Your Nonprofit Must Do Well After An Online Donation
An online donation is magical, especially from a new donor that you don’t yet know. How you communicate after the donation may…
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Last Minute Tips to Create a Mobile-Friendly Site Before the Google Algorithm Update Lowers Your Rankings
Last week, news broke about Google’s upcoming algorithm change. As of April 21, sites that are not mobile-friendly will be penalized, some…
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The Secret To Why Some Clients Happily Pay More
I had the honor of delivering a keynote address this past week in Aruba to an audience for SETAR, the top telecommunications…
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Lucky Is Good – Strategic Is Better: Making Competitors Green With Envy
Bust out those bagpipes – St. Patrick’s Day is just around the corner! While we all love a good reason to raise…
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The Benefits of Customer Financing: Increase AOV 15% with Consumer Credit Options
If you’ve been to a big-box retailer lately, you’ve likely noticed how heavily they market their consumer credit products. It’s nothing new.…
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