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Throw Away Your Value Proposition, It’s Meaningless!
Hold onto your outbursts of, “Dave, you’ve lost it!” Also, recognize that I may be playing a few word games–but with a…

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Use “Smartcuts” to Build Your Business and Improve the World
Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame…

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How to Budget for the True Costs of Content Marketing
There’s a whole lot of moolah getting pumped into content marketing efforts over the past year. The Content Marketing Institute’s 2015 Report…

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Your Smaller Software Leads Can Still Spark Great Change
Were you a dreamer when you tried to generate software leads for the first time? If you were, don’t be ashamed. Don’t…

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Are You Influential Monday To Monday? 6 Communication Must-Haves
Are you consistent from Monday to Monday? Do you put on your “A” game with the same level of effort, focus and…

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Courting Millennials With Cultural Capital: Three Key Behaviors Of Young Early Adopters
Early adopters are elusive, no matter what their age. Since they prefer to discover rather than be told, they can be hyper-resistant…









