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Disrupting the Business for Social Responsibility
Q: What is disruptive innovation? A: Depends on who you ask. The blogosphere is so stuffed with discussion about disruptive…
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The 7 Deadly Sins of Customer Experience
Is your company committing the 7 Deadly Sins of customer experience? Recently, my kids asked me about the 7 Deadly Sins; I…
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Allocating Time and Resources in Social Media Marketing
“The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least,…
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Building an Exceptional Customer Experience
Over the past few months I’ve written about ways for businesses to improve their marketing programs in an effort to secure new…
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6 Game-Changing Resources for Optimizing Your Entire Social Strategy
Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online marketing, experts…
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Location, Location, Location! How to Put User Geography Into Play for Your Mobile App
Mobile customers are on-the-go. With 74% of smartphone owners claiming to use their devices to get information or directions specific to their…
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