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Allocating Time and Resources in Social Media Marketing
“The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least,…
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Building an Exceptional Customer Experience
Over the past few months I’ve written about ways for businesses to improve their marketing programs in an effort to secure new…
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6 Game-Changing Resources for Optimizing Your Entire Social Strategy
Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online marketing, experts…
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Location, Location, Location! How to Put User Geography Into Play for Your Mobile App
Mobile customers are on-the-go. With 74% of smartphone owners claiming to use their devices to get information or directions specific to their…
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Why the Y: Understanding the Most Researched Yet Least Understood Generation in Marketing and Communication
The way to start marketing to us is to stop Think you know Millennials? Think again. Everyone thinks they have their fingers…
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Business to Business Buyer Validation
Whether you are a startup or an existing business, having broad market-based acceptability for your product(s) or service is vital for…
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