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Born To Sell: Do You Have Sales Personality?
Are you a great salesperson? Do you want to be a great salesperson? How do you recognize the sales potential of the…

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How Inaccurate Attribution Can Hurt Your Affiliate Program
A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately…

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Are PR And Marketing Entering The Moneyball II Era?
For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how…

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Embrace Rejection
As an executive recruiter, I have to say “no” more often than I say “yes.” When reviewing candidate finalists with the hiring…











