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5 Lessons in Content Marketing from Netflix
Do you remember your first experience with Netflix? The ebb and flow of red paper wrapped DVDs and the novelty of saving…
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7 Tips to Minimize Disputes and Chargebacks, Plus Win Back Frustrated Shoppers with Excellent Customer Service
The majority of sale transactions happen smoothly, working much like this: the sale is authorized by the customer’s credit or debit card…
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The Pros and Cons of Facebook’s New Business Manager Tool
If you were managing pages on Facebook before Feb. 16, you’re undoubtedly aware of Facebook’s Business Manager tool. I say undoubtedly because…
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3 Steps for Measuring Success of Your Instagram Contests
Do you know if your Instagram contests were a success or not? Contests are powerful and smart ways to connect with your…
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The Business Case Checklist For Your Marketing Wish List
The last thing you need is another article telling you what to do. The value of social media, the importance of content…
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8 Insider Secrets For Meeting Senior Executives
The older I get, the more I care about the next generation of PR pros’ career development. This may stem from having…
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