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The Hidden Value Behind People Analytics (And Why You Should Care)
All people decisions at Google are based on data and analytics. The goal is to bring the same level of rigor to…
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8 Must-Dos for Pinning to Your Business Pinterest Account
Pinterest can help your business get discovered by millions looking to plan, buy and do almost anything. It’s no wonder more businesses…
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5 Ridiculously Powerful Facebook Ad Targeting Strategies
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook…
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How To Know When It’s Time For A Brand Refresh
While a firm’s brand is made up of more than just the visual identity—logo, color palette, fonts—aesthetics do play a huge role…
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PR Tracking Using Social Media Monitoring: How It Works
Media monitoring. PR tracking. Press clipping services. There are dozens of phrases used to describe what to call the process of understanding…
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8 Tips For Writing Awesome Headlines That People Want To Read
Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes…
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