Date:
Commissions Drive Bad Sales Behaviors And Screws The Customer
I’ve been at the periphery of a number of discussions about commissions and sales. Usually, they are very polarized discussions, with people…
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The Most Abused Customer is the Sold Customer
Customer Service Strategy Years ago, when I was just starting to speak and consult on customer service, my friend Dr. Larry Baker…
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6 Types of Content B2B Marketing Can’t Thrive Without
The era in which we consider content marketing a specialized, separate function of the organization deserves to be closed. The reality is…
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How to Get Your Subscribers to Read Your Emails
Success! You’ve written and email and your subscriber has opened it. In most cases the most difficult part is to get people…
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Digital Dos and Don’ts From Super Bowl XLIX
Many brands stepped up to spend millions of dollars on Super Bowl campaigns this year, but the online follow up and complementing…
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Are You Paying Your Ad Agency A Percentage of Spend? You’re Smarter Than That
The goal of advertising is ultimately for a business to make money, right? If a company pays its marketing agency based on…
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