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Defining Public Relations for the Non-Practitioner
Public Relations (PR) is not an easily defined practice. Don’t believe me? Go and tell your pal from high school who studied…
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The “Competitor” Question
It happened again this morning. I was doing a review with a sales person. It was a very important call, we were…
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The 2 Whys of Business Blogging
Imagine for a moment that you want to make a shirt. So you go to the fabric store and buy some fabric…
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Promote Discovery with these Email Marketing Ideas from TripAdvisor
Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s easy to…
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10 Things You and Your Web Designer Should Know About Each Other
When you’re working on getting a website built for your company or organization, it is all too easy to just let the…
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Creating Killer Marketing Messages That Work
With attention spans waning and strong competition, clear and concise marketing messages are needed to cut through the noise and spark interest…
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