Date:
Rethinking Referral Marketing: A New Research-Based Approach To Referrals
When it comes to professional services marketing techniques, the referral is as tried and true as it gets. Decade after decade, firms…
Date:
Content Marketing Tactics
Everyone who’s anyone in the world of marketing has heard of content marketing, but there are still a huge number of companies…
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Sharing economy for water lets farmers lease excess resource to neighbors
Add / Remove Lake Powell is the second largest reservoir in the US, providing water to 40 million people across seven states.…
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Facebook As A News Source: Will Publishers and Consumers “Like” It?
This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people…
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7 Social Media Marketing Pitfalls Your Business Should Avoid
Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase…
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B2B Sales – Focus on COI vs ROI
In B2B sales, why you need to focus more on COI than ROI. As most senior B2B sales people know, the biggest…
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