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Shoe-swap community helps users trade new and used pairs
Add / Remove The shoe lovers of the world often have lots of under-worn and inappropriate footwear in their collection. A new…

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Marketing Analytics, Stuff and Shakespeare: Where to Be and Not to Be
“Mark you this, [avid CMO Essentials reader], / The devil can cite Scripture for his purpose…” The Merchant of Venice, Act 1,…

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The 21st Century Buying Experience: Say Farewell to the Sales Cycle
Do you remember buying a car in the pre-digital age? The customer was at the complete mercy of the seller, who controlled…

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How to Sell Yourself in a Job Interview
So, finally the phone rings and the caller ID displays the name of a company you sent your résumé to. The caller…

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12 Steps to Create an Effective Customer Survey
Whether you’re testing out a new product or want feedback about your customer service, there comes a time when every small business…










