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Gift with Purchase: True Customer Perk or Marketing Ploy?
Guest Experience Have you ever been given a gift of appreciation from the place that you do business with? The other night…
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7 Questions You Should Be Asking Your Marketing Department
As CEO, what is one question I should ask my marketing department to get a better handle on how our marketing is…
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Marketing: Top 8 Busy Marketer Hacks For Shareable Content
Traffic and views aren’t KPI number one for most of us. Our success or failure, in a lot of areas, comes down…
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The (Often Misunderstood) Blog’s Place In Your Marketing Strategy
Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different…
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5 Colossal Ways Content Marketing Will Change in 2016
26% of all marketing dollars in the US are now directed toward custom, branded content, according to the latest research by the…
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How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website?
Is your website design mobile-friendly? It’s a question many people are asking. Google hopes the answer is a resounding “Yes!” It’s such…
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