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What is Social Proof?
What is social proof and why does it matter for your business? To explain, let’s look at two examples. Let’s say there…
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Re-Segmenting: When Contacts No Longer Fit Into Their Segments
In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when people in…
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How B2B Buyers Make Purchase Decisions
I’m a great fan of Jeff Shore. Recently, he wrote a post, The Buying Formula: Here’s How Your Customers Make Purchase Decisions.…
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5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)
It’s mid-year review time and if you’re like many people, you haven’t thought about goals in 5.5 months. Not a great moment…
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4 Ways to Sabotage Your Website’s SEO
Search engine rankings are comprised of a series of algorithms that take into account your website’s keywords, content, backlinks, user experience, and…
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Keeping it Real: Why Millennial Shoppers Call for Transparency
I was a high school student in the early 2000s when eBay really began to gain traction. The site was my first…
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