Date:
5 Five Minute Tips on Thanking Your Clients, Customers, and Contacts
The expression of gratitude has been show to lead to increased happiness. Gratitude has been shown to improve health, help to better…
Date:
5 Fundamental Marketing A/B Tests Every Tech Company Should Run
The days of “trusting your gut” and rolling with it when it comes to marketing efforts are now gone. If your tech…
Date:
How to Benefit from the Positive Job Market Outlook
Based on a recent survey by economists, the job market outlook is projecting steady growth in employment. Recruiting consultant CareerXroads reports that…
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What are Micro Personas and Do You Need Them?
If you’ve read this blog (or, heck, any blog about marketing) before, chances are pretty good you’ve heard some variation of this…
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6 Things to Consider When Training a Global Audience
The Expand team has been plugging away on an internationalization project for a top client. Projects like these are always interesting with…
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4 Reasons Segmentation Builds Success and Growth
Segmentation is at the heart of the best marketing campaigns. It allows marketers to target prospects with a high propensity to convert…
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