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10 Ways to Damage Donor Trust
Professor Adrian Sargeant has focused a fair amount of his 20+ years of research on the topic of donor loyalty. One of…
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Creating And Measuring Linked Tactics
Most people in communications and marketing are already performing simple linked tactics. The idea is to become conscious of these tactics and…
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Rest in Peace, Satoru Iwata
Yesterday evening, Nintendo released the following statement: Nintendo Co., Ltd. deeply regrets to announce that President Satoru Iwata [55] passed away on…
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Hyperlocal Publishers Enable Local Business Word of Mouth
There is a renewed focus on the hyperlocal community. These things tend to happen when big companies get involved. Recently news has…
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What are Amazon Web Services?
Amazon Web Services is a part of Amazon.com. To put it simply, it places the power of Amazon.com at your disposal via…
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Mobility – Strategy First and Execute? Or The Other Way Round?
From all the buzz and noise about “enterprise” mobility, the expectation would be that all companies have some sort of mobile offering…
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