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How to Write Your Resume When the Stats Don’t Speak for Themselves
Hiring managers want sales candidates whose resume shows a strong track record of success. While one can only hope for a career…
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The Cornerstone-Content Checklist
What is Cornerstone Content? I came across an old friend of a post today about cornerstone content – it was written in…
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4 Tips for Building a Better Support Portal (#1: Think Like Your Customers)
In the newly-published 2015 U.S. Multichannel Customer Service Report from Microsoft Dynamics CRM and Parature, from Microsoft, 92% of consumers surveyed said…
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How To Add A Human Element To Your Brand On Facebook
Research compiled by Zephoria shows that 42 percent of marketers say using Facebook is critical or important to their business. Moreover, Facebook…
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Cutting Edge Email Design
I was recently a keynote speaker at a European email summit in Amsterdam and was asked to talk about “Cutting edge email…
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Are You Really Customer-Centric? Or Is It Just Talk?
It seems every company wants to show just how customer-centric it is these days. It’s increasingly common to hear PR machines toss…
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