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5 Keys to Creating Successful Advertising Copy
Source: https://www.flickr.com/photos/brenda-starr We would probably all agree that advertising is critical to business success. Whether it is word-of-mouth or through an organised…
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Facebook Launches ‘Relevance Score’ for Ads
Like your high school English teacher, Facebook is breaking out the red pen. You won’t receive a letter grade, but Facebook will…
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Are Super Bowl Ads Digital Content?
This year’s Super Bowl was the most watched television event in U.S. history — and shattered previously held live streaming records —…
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The State of TV Advertising Now That the Super Bowl Is Over
On Sunday, millions of people watched 4-½ hours of Live TV. Today, millions of people will do the same. As covered in…
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5 Reasons to Be Aware of Native Advertising
Native is a term we’ve been hearing more and more in the marketing world over the past couple of years. In reality…
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Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness
Over the last several years, digital audience measurement has taken several major steps forward with the measurement of non-fraudulent views, viewable impressions,…
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