Date:
The Unpredictable Awesome of Viral Trends
April 2011 saw the birth of Ed Balls. Not the stout middle-aged politician himself but of something rather more catchy. For at…
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Beyond the Buzzword: Influencers
We’ve hit the fourth installment in my series about buzzwords (last month’s was all about big data, and boy, was it a…
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Social Media Culture: Don’t Get Outed.
Social media is not a single act … or a monologue. In order to achieve greatness (isn’t that what we’re all after!),…
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Using Data for Targeted Marketing: Discerning Drivers from Distractions
When it comes to using data for marketing, think of data points like stars in the sky – at a glance, there’s…
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Why You Shouldn’t Be Content Marketing, Seriously
I had a call the other day with someone who found me on SoHelpful and wanted to talk to me about his…
Date:
Difficulties Faced by New Small Business
Venturing out with a new small business can come with a drastic variety of emotions: It can be exciting, scary, empowering and…
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