
Date:
Using Data for Targeted Marketing: Discerning Drivers from Distractions
When it comes to using data for marketing, think of data points like stars in the sky – at a glance, there’s…

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Why You Shouldn’t Be Content Marketing, Seriously
I had a call the other day with someone who found me on SoHelpful and wanted to talk to me about his…

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Difficulties Faced by New Small Business
Venturing out with a new small business can come with a drastic variety of emotions: It can be exciting, scary, empowering and…

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3 Reasons Your Big Data Isn’t Making You Smarter [Video]
With 1 billion devices and 2.9 billion people connected worldwide, IT systems are flooded with data. However, instead of bailing themselves out,…

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Asking the Right Questions at Your Next Interview
A job interview isn’t just about an employer vetting the applicant; it’s also about the applicant vetting the employer. There is no…











